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Retailer, Trader, Dealer Decision Making Preference
Retailer, Trader, Dealer Decision Making Preference
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Retailer/trader preferences and promotional practices
Retailer/Trader/Dealer Full Names
*
Technical Sales Representative (TSR)
*
Benedicta Nyambura
Cyprian Mwereria
Daniel Mutisya
Dennis Muthomi
Gibson Kibet
James Kamau
John Kanyugo
Kevin Simiyu
Monicah Mbatha
Peter Ogutu
Stephen Miano
Justus Mule
Aloyce Suresh
Joseph Kaguru
Jack Masawa
Decision factors for promoting products
What are the primary factors that influence your decision to promote the company’s agricultural inputs over competitors’ products in your retail shop?
*
How do the quality and reliability of the company’s products compare to those of competitors in influencing your promotional activities?
*
Value Expectation from the company
What kind of value do you expect to receive from the company for promoting its agricultural inputs? (Select Multiple)
*
Financial Incentives
Marketing Support
Training on Products
Exclusive Deals
After-Sales Support
How do these expectations differ from what you expect from other competitors?
*
Sales and Marketing support
How satisfied are you with the sales and marketing support provided by the company for promoting its products?
*
Very Dissatisfied
Dissatisfied
Neutral
Satisfied
Very Satisfied
What types of sales and marketing support do you find most effective in attracting farmers to purchase the company’s products?
*
Value Creation and Business Relationship
Training and knowledge sharing
How valuable do you find the product training sessions conducted by the company for your staff?
*
Vary Valuable
Valuable
Neutral
Unvaluable
What additional knowledge or training would you find helpful in effectively selling and promoting the company’s agricultural inputs?
*
Product range and innovation
How does the company’s range of agricultural inputs meet the needs of your farmer customers compared to competitors?
*
Very satisfactory
Similar to competitors
Could do better
Are there any product innovations or improvements you would like to see from the company to better meet the needs of your customers?
*
Financial Incentives and margins
How do the financial incentives and profit margins on the company’s products compare to those of competitors?
*
Great
Good
Same
Poor
Very Poor
What changes, if any, would you suggest to the company’s pricing or incentive strategies to make promoting their products more appealing?
*
After-sales support and customer service
Can you describe the quality of after-sales support and customer service provided by the company?
*
Great
Good
Poor
Very Poor
How important is after-sales support in your decision to promote the company’s products over competitors’
*
Feedback and Improvement
Feedback on company’s approach
How would you rate the company's overall approach to partnering with retailers/traders like yourself?
*
5
4
3
2
1
How many times are you visited by the agronomist per year?
*
Less than 5
5-10
11-20
21-30
31-40
More than 40
Are you satisfied with the service that you get from the agronomists?
*
Yes
No
What suggestions do you have for the company to improve its relationship with retailers/traders and enhance mutual value?
*
Retailer specific needs and preferences
Are there any specific needs or preferences of your retail operation that you feel the company could better address?
*
How can the company tailor its value proposition to better suit the needs of your retail business and your customers?
*
Future expectations and suggestions
Looking forward, what are your expectations from the company in terms of products, support, and partnership?
*
Do you have any other suggestions on how the company can create more value for retailers/traders like yourself?
*
Unifert Brand
Multiple Choice
*
Known
Moderately Known
Not Known
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