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Farmer Decision Making and Preference

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Decision-making and preference

Awareness & Information services

What are your primary sources of information when researching agricultural inputs?

Factors influencing purchasing decisions

Price, Product Efficacy, Environmental Impact, Recommendations from Agronomists, Brand Reputation
Have you ever switched from one brand of agricultural input to another?

Company’s products vs. Competitors’ products

When you visit a retailer or a dealer, on what basis do you choose the company’s products over competitors’ or vice versa?

Role and Influence of Agronomists

How often does an agronomist visit your farm to provide advice and support?
How valuable do you find the advice and support provided by agronomists in making decisions about agricultural inputs?

Product Experience and Satisfaction

Experience with fertilizers

Can you describe your satisfaction level with the fertilizers you have used in terms of yield improvement and soil health?
Have you experienced any challenges with using fertilizers?

Experience with pesticides

How effective have you found the pesticides in controlling pests and diseases on your crops?

Experience with vegetable seeds

How do the vegetable seeds from the company perform in terms of germination rate, crop yield, and disease resistance compared to other brands?
Have you participated in any trial programs for new seed varieties?

Feedback and Suggestions

Feedback on products and services

Additional needs and support

How many times are you being visited by the agronomist per year?
Are you receiving the proper support when it comes to advice and recommendations for better crop management?
Overall, are you satisfied from the service that you receive from agronomists?
How do you prefer to be contacted for advice, product information, or updates? (Choose multiple)
In your opinion, how famous and known is the Unifert brand (Lachlan's mother company)?