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Farmer Decision Making and Preference
Farmer Decision Making and Preference
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Farmer Full Names
*
Technical Sales Representative (TSR)
*
Benedicta Nyambura
Cyprian Mwereria
Dennis Muthomi
Daniel Mutisya
Gibson Kibet
James Kamau
John Kanyugo
Kevin Simiyu
Monicah Mbatha
Peter Ogutu
Stephen Miano
Justus Mule
Aloyce Suresh
Joseph Kaguru
Jack Masawa
Decision-making and preference
Awareness & Information services
How do you typically become aware of new agricultural inputs (fertilizers, pesticides, vegetable seeds) available in the market?
*
What are your primary sources of information when researching agricultural inputs?
*
Retailers
Agronomists
Fellow Farmers
Online Resources
Agricultural Shows
Factors influencing purchasing decisions
What are the most important factors you consider when choosing agricultural inputs? (Rank in order of importance with the first being the most important)
*
Price, Product Efficacy, Environmental Impact, Recommendations from Agronomists, Brand Reputation
Have you ever switched from one brand of agricultural input to another?
*
Yes
No
What were the main reasons for the switch?
*
Company’s products vs. Competitors’ products
When you visit a retailer or a dealer, on what basis do you choose the company’s products over competitors’ or vice versa?
*
Better Quality
Recommendations
Price
Previous Experience
Brand Trust
Can you provide specific examples of how the company’s products have met or exceeded your expectations compared to competitors’ offerings?
*
Role and Influence of Agronomists
How often does an agronomist visit your farm to provide advice and support?
*
Never
Once a Year
Quarterly
Monthly
More Frequently
How valuable do you find the advice and support provided by agronomists in making decisions about agricultural inputs?
*
Not Valuable
Somewhat Valuable
Very Valuable
Extremely Valuable
Product Experience and Satisfaction
Experience with fertilizers
Can you describe your satisfaction level with the fertilizers you have used in terms of yield improvement and soil health?
*
Very Dissatisfied
Dissatisfied
Neutral
Satisfied
Very Satisfied
Have you experienced any challenges with using fertilizers?
*
Yes
No
What kind of support did you seek after experiencing these challenges??
*
Experience with pesticides
How effective have you found the pesticides in controlling pests and diseases on your crops?
*
Not Effective
Somewhat Effective
Effective
Very Effective
Are there any concerns you have regarding the environmental and health impacts of the pesticides you use?
*
Experience with vegetable seeds
How do the vegetable seeds from the company perform in terms of germination rate, crop yield, and disease resistance compared to other brands?
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Very Good
Good
Same
Bad
Very Bad
Have you participated in any trial programs for new seed varieties?
*
Yes
No
What was your experience?
*
Feedback and Suggestions
Feedback on products and services
What improvements would you like to see in the agricultural inputs (fertilizers, pesticides, vegetable seeds) you purchase?
*
How can the company improve its services, including the support provided by agronomists?
*
Additional needs and support
How many times are you being visited by the agronomist per year?
*
Less than 5
5-10
11-20
21-30
31-40
More than 40
Are you receiving the proper support when it comes to advice and recommendations for better crop management?
*
Yes
No
Overall, are you satisfied from the service that you receive from agronomists?
*
Yes
No
Are there any additional types of support or services that you wish to receive from the company or its agronomists?
*
How do you prefer to be contacted for advice, product information, or updates? (Choose multiple)
*
In-Person Visits
Phone Calls
Text Messages
Emails
Social Media
In your opinion, how famous and known is the Unifert brand (Lachlan's mother company)?
*
Known
Moderately Known
Not Known
Is there anything else you would like to share about your experiences with agricultural inputs and the support you receive in using these products?
*
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