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Retailer/Trader/Dealer Full Names *
Technical Sales Representative (TSR) * Benedicta Nyambura Cyprian Mwereria Daniel Mutisya Dennis Muthomi Gibson Kibet James Kamau John Kanyugo Kevin Simiyu Monicah Mbatha Peter Ogutu Stephen Miano Justus Mule Aloyce Suresh Joseph Kaguru Jack Masawa
What are the primary factors that influence your decision to promote the company’s agricultural inputs over competitors’ products in your retail shop? *
How do the quality and reliability of the company’s products compare to those of competitors in influencing your promotional activities? *
How do these expectations differ from what you expect from other competitors? *
What types of sales and marketing support do you find most effective in attracting farmers to purchase the company’s products? *
What additional knowledge or training would you find helpful in effectively selling and promoting the company’s agricultural inputs? *
Are there any product innovations or improvements you would like to see from the company to better meet the needs of your customers? *
What changes, if any, would you suggest to the company’s pricing or incentive strategies to make promoting their products more appealing? *
How important is after-sales support in your decision to promote the company’s products over competitors’ *
What suggestions do you have for the company to improve its relationship with retailers/traders and enhance mutual value? *
Are there any specific needs or preferences of your retail operation that you feel the company could better address? *
How can the company tailor its value proposition to better suit the needs of your retail business and your customers? *
Looking forward, what are your expectations from the company in terms of products, support, and partnership? *
Do you have any other suggestions on how the company can create more value for retailers/traders like yourself? *
